Imagination is the ability to transform fact into symbol; that is, to turn raw existence into structures of significance.
--Eric G. Wilson, Author
Since childhood, I have been fascinated with logos and the iconography involved with product representation. It started with skateboard graphics and then spread to bicycling. My personal involvement in the bicycle industry has spanned decades now, and taken me down many different and interesting roads. These days I'm involved in the branding and presentation of unique companies in all industries, and having a great time doing it.
No matter the industry, complexity and confusion have a way of creeping in to our lives and the symbols we choose to represent us; I work hard to minimize the noise, and I take pride in helping people give their best to our diverse visual culture.