Bringing about change in professional sport isn't easy.  You need a sweet graphic, and lots of email addresses.  I teamed up with renowned cycling author Bill Strickland to praise cycling's podium champions who wear the cycling cap, and to cajole those who wear the -ahem- baseball hat instead.  Read his take on it here, and a little bit from the UK's Independent here.  We know:  it's very important.  It's also been successful. 

Deployed as a social media campaign during the 2013 Tour de France, there was a remarkable increase in sport-appropriate headwear seen atop the 100th TdF's podium, and the momentum continues to build.

Feel free to download the vector files here and use/distribute as you wish.

 

 

caps not hats.jpg

A word from a couple of masters: