A Vision For All

Lone Mountain Wagyu

This project was a collaborative effort between a larger branding agency and myself as the lead illustrator. Lone Mountain is a real-deal ranch in New Mexico, who for decades has been breeding and raising some of the highest-quality Wagyu cattle in the US. The task was to refresh Lone Mountain Wagyu’s logo and brand feel, bringing them more easily to a current target market without sacrificing authenticity. This rich tapestry of illustrated components were created to accompany the logo and invite visitors to Eat Life To The Fullest.

The illustrations are hard-working, and capable of serving the full range of Lone Mountain’s branding efforts–print, web, packaging, and social media.