The Sashimi Bar
Out in a part of the American West which is still wild, a man obsessed with fish has opened shop. Eat in front of him once and you will know his craft is ancient, reverent, and extremely special. At The Sashimi Bar you are served an art, with tender feelings.
Kept extremely simple, the jagged serifs and slightly uneven kerning were inspired from wood-cut lettering, conjuring the possibility of Western settlement, primitive advertising, and the early presence of Eastern ways commingling under vast skies.
As we know, a logotype takes multiple forms so that it may be successfully employed in a variety of ways. Here the members of the Sashimi Presentation Team arrange themselves for your eyes, to please you, within the imaginary boundary of a square.
This set of icons, if we must, are paired with basic truths of The Sashimi Bar's craftsmen. These are truths that cannot be argued. You can trust him.
Put on this samurai helmet in your imagination while you observe His sacred knives preparing your nourishment. It's not too big a stretch if you are supple.
A properly folded bandana is important in a sashimi kitchen. This bandana can be properly folded in many different ways, depending on the message He wants you to see.
It is for pleasure and you can read it easily. When you hold it, you can feel it in your hand or hands. It informs you. You will enjoy it.