The Mar Vista
The Mar Vista is a chef-owned and operated restaurant celebrating the heart of an iconic West Los Angelean neighborhood. The deepest reverence for neighborhood heritage as well as its rejuvenating future was paid in this comprehensive branding project.
Branding kept simple, but completely original. Not a modified typeface, this logotype was generated along with a host of brand-flavoring eye candy to complement The Mar Vista's "Chef-Driven," neighborhood-proud commitment.
Color was employed carefully, inspired by the nature so vital to the appeal of the Mar Vista neighborhood – beaches, flora, and the nearby Santa Monica Mountains.
Web branding is pared down, and typography was selected for maximum impact and legibility.
Additional inspirational sketches were supplied to back-end the parent branding with a rooted folk feel, and serve to adorn print collateral throughout the restaurant.